It is remarkable how much long-term advantage we have gotten by trying to be consistently not stupid, instead of trying to be very intelligent. — Charlie Munger, Vice Chairman, Berkshire Hathaway
It’s often more effective to organize oneself to avoid something you dislike then to try to focus on achieving your lofty goals. You can control the things you want to avoid because you’re more likely to know specifically what they are. Chances are that you’ve already experienced them or have witnessed someone else suffer them. I explore this more in my discussion of Stoicism
Currently, my top anti-goal is to avoid suffering from the freelancers’ bane of feast or famine. I don’t want to grow out of control and stretch thin until I break, so I’m not growing. I’m improving. I look for clients that are a better match, not more clients. I’m focusing on building a business with consistent size of 6 engineers and 6 clients at all times. I can’t hustle 24/7, so I’m building a marketing process to work for me when I’m busy working for my clients.
What is it your top anti-goal, what are you doing to avoid it?