I traveled down the hill to attend Michael Hyatt’s Platform Conference at the Broadmoor Hotel in Colorado Springs. It was 48 hours of intensive focus on how to use the Internet and Social Media to connect with people, moving them from leads to members of your community and then on to customers and then raving Fans.
What is your Platform?
Your platform is a the foundation of generating attention in a noisy world. In the old days, you could stand on a small hill or a wooden stage to be heard. That was your platform.
In the 20th century it got a little more complicated. You had to have a radio or television show, a newspaper or magazine column, a best-selling book, or perhaps celebrity status.
But suddenly, almost overnight, everything changed. With the advent of social media EVERYONE NOW HAS ACCESS to a virtual microphone and everyone is connected to everyone else.
As a result, today’s platforms are built of:
The conference was single-track, big stage, big screens and about 200 attendees, with plenty of opportunity to discuss and network.
Michael Hyatt – The Platform Framework
Key Point: Your Email List of people that have heard your message and opted in, is the key to your success.
5 steps to Success with your Platform
- Start with Wow – deliverer excellences
- Ship It, always prepare to launch
- Accept responsibility for the outcome
- Set specific goals
- Assemble your crew
Casey Graham – Stop Dabbling, Start Dominating
Key Point: Most ventures fail because you get distracted and stop too soon.
Follow the A-B-C’s each and every day, staying laser focused.
Attract – Build – Convert
Attract Traffic How Many People Visit Your Site Today?
Build Mailing List How Many People Joined Your Email List Today?
Convert How Much Money Did You Make Today?
Ken Davis – Speaking With Impact
Key Point: No matter what your platform speciality is … include speaking as part of your platform building repertoire.
Cliff Ravenscraft – Podcasting, Be a Needle in a Smaller Haystack
Key Point: There are more then 500 Million Blogs. Their are only 250,000 active podcasts on iTunes.
Cliff’s Free Tutorial will get you started: http://LearnHowToPodcast.com.
Crystal Paine – Founder of MoneySavingMom.com
Key Point: Taking a love for finding value and saving money and turning it into a Million Dollar Enterprise.
The Three Lies that Are Stopping you:
- I don’t know where to start.
- I don’t have time.
- I’m not good enough.
Stop Collecting Information and go get started by applying what you already know!
Amy Porterfield – Facebook Marketing
Key Point: You can’t build a business (convert) on Facebook. But it is a great platform to bring traffic to your site.
- Irresistible Offer
- Landing Page that Captures Emails
- Promote with Facebook Ads
Facebook Likes and Fans Build Community and Social Proof, You need emails to make money.
Ray Edwards – Connect Through Your Words
Key point: You must join the conversation that is already going on in your reader’s mind.
- Content – Solve a Problem and they Will Buy
- Use a Framework
- Captivate with Powerful Stories
- Commit to improving
Pat Flynn – 1000 Raving Fans
Key point: Deliver magical moments to delight your audience moving them into a connected community and then raving fans.
“If you want to change somebody’s life, start by changing their day first”
- Causal Audience
- Active Audience
- Connected Community
- Raving Fans
Stu McLaren – More Money Gives You the Foundation to do More
- Work Less
- Make More Money
- More Customers
- Bigger Transactions
- Same People Buy More
- Love Life
It was a great conference. I learned heaps, but more importantly it gave me great examples to follow and motivated me to get even more focus on my own platform effort: SnoCoach.com